American Monarchist Society

The Facebook group’s cover photo

Today, on December 8th, 2019, we made the decision to shut down the official Facebook group for the American Monarchist Society.

It’s a somber moment to see it go, as the group was the genesis for what eventually became our Society. The first of our leadership met and planned through the group, and we formed our community there before this web site even existed. Up until its closure, it featured regular updates, both from National and the burgeoning state chapters dotted throughout the country.

Unfortunately, the Facebook group couldn’t keep pace as our organization grew up. We based our decision off the group’s failure to achieve its stated mission, which was as follows:

This purposes of this group are:

1) For social networking; that members may find, communicate, discuss, and physically connect with monarchists throughout the United States, near them or otherwise.

2) Sharing activist strategies and ideas for expanding the organization. A lot of resources that exist are specifically applied to avenues for leftist protesters. With the changing political tide of the United States, we need to find our own way regarding how to reach the public effectively.

3) Finding and signing up for volunteering positions. The AMS is truly in its infancy, and like most non-profit groups, understaffed for its ambitions. If you donโ€™t help out, no one else will; because this group is supposed to comprise those who want to be one the front lines.

4) Sharing success stories, personal experiences, history, and other pertinent auxiliary information. Like any good community, discussion helps support and stimulate our mission. We want to encourage members bring forth their own experiences that helped them learn how to pursue tradition in politics, or other related matters.

First-hand experience proved that new admissions from social media’s general public were overwhelmingly disinterested in the group mission. Instead, the habit was to use our group as an accessory to narcissistic behavior: to project one’s own opinion with little thought and no obligation to the Society’s welfare. Users were tempted to disregard healthy dialogue meant to form friendships and fraternal community, which reflect the national healing our Society promotes as a whole. Instead, social media’s intentionally addictive, self-spoiling aura led users to import their own bad habits from other places. The infighting, “shitposting,” and general disrespect witnessed in venues of online “outrage culture” began appearing with frequency. It was a genuine scandal for many members unfamiliar with internet culture, whose uncivilized rudeness is nothing we desire to endorse as normal behavior between fellow Americans. Additionally, apathy took rank as the most offending issue as the group’s activity shifted from thoughtful suggestions to resharing opinionated content. A great number of users felt absolutely no responsibility toward the organization, but rather felt entitled to the space we had created at no cost to them. It was growing rife with summer soldiery. The official AMS status of the group seemed to rubber-stamp all this bad behavior in the meantime. Interested individuals began assuming that the problems they saw reflected the general culture of the American Monarchist Society, even though only a small fraction of Facebook group members ever bothered becoming official members. At the end of its run, the group was growing into more a mob threat than a useful tool.

The decision to close it down isn’t the ultimate fault of any individual, but rather the realization that we were using the wrong tool for the job. The AMS shall never be interested in cheapening politics by purposefully becoming a limelight forum, but that’s what the group seemed to be doing by its very nature. The social fibers we desire to rebuild through traditionalism are social media’s very targets for destruction. Social media acts as faceless, no-consequences method to replace the wholesome need of person-to-person cooperation, usually done in real life. Historic trends make social media into a space for pointless arguing and disrespect, a breed which are impossible in physical conversation. Bad habits are encouraged simply by participating: the users who most influence the character of the group are the ones who naturally put the most time into it, which conversely requires a lack of time-investment in more valuable, real-life pursuits. Thus, we unknowingly let the most imbalanced, slothful individuals become the face of our brand. We encouraged everyone to see and sink to a lowest common denominator by using a populist tool, even as our mission requires that the Society raise its members to a higher standard. The Facebook group was slated to eventually fail regardless of the particulars.

We decided that explaining our decision to our membership and the public was appropriate because of social media’s unknown dangers. Leadership has no intention to strip its members of benefits or disadvantage them, even though that might seem to be our motive by removing large groups on social media. Rather, stopping a bad influence is certainly conducive for the organization and all its integral parts. Our remedial action benefits those who care about our mission most, who have put money or volunteer time into the AMS and expect to see it grow. It would be unfair to those enterprising individuals if we stooped to the complaints of internet trolls desirous to have the AMS be nothing more than another form of entertainment for them. Moving on from harmful, petty internet communities is simply a step towards substantial growth, one that enables us to establish the serious atmosphere required for assuming our place indicated in the mission statement. We hope that you find yourself committed enough to the cause to continue with us as we look less at our computer screens, and more towards Washington.

N.B.: The Facebook page will stay active with no plans for removal. It shall continue serving its original purpose: social networking. The page gives access to tens of millions of Americans who utilize social media to keep in touch with people and institutions which would otherwise remain unknown to them. It is our solemn goal to network with such individuals willing to become involved in American traditionalism, and to then encourage them away from “internet activism” for preference of more effective action.

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